AUTOMOTIVECASESTUDIES
Automotive Service Marketing Casestudy Automotive Service Marketing Casestudy

Using group programs to reach lost customers

An average dealership has 63–70% of their customers coming in only one time per year. So out of every 10,000 customers who have serviced with a particular dealership, roughly 7,000 serviced only one time within the past 12 months. Bringing back only 20% of these 7,000 one-time customers a second time could potentially mean $252,000 in additional revenue in a year.

Effective Strategies

Automotive Service Marketing Casestudy - Strategies
  1. › We Auto Go Green™
  2. › NCOA: Saving you money
  3. › Sending the right message
  4. › Profitable Partner
  5. › Cut a little. Lose a lot.
  6. › Taking the extra step
  7. › Reaching older vehicles
  8. › Group Programs for lost customers

Effective Products

Automotive Service Marketing Casestudy - Products
  1. › Can e-mail stand alone
  2. › E-mail blasting
  3. › Building a brand
  4. › Growing your business
  5. › Dashboard of Marketing
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